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Wednesday, April 18, 2012

The love was started with an ice cream

An assignment for my advertising class. We were told to make 3 series advertisement of a product which we picked ourselves.

I picked  Walls Ice cream as my product.





I chose love as the theme. My concept  is, these three series are connected and told a love story . The ice cream is a memento for them, and they keep it and pass it to their kids.

Despite using the healthy contents (the ice cream said to be made with real milk and high in calsium), I use the emotional aspect to promote this product.

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